4 Steps to Ensure Height Safety – A Marketing Case Study

Accidents resulting from falling from ladders, roofs, scaffolds, and other elevations happen every year. The worst part is that not only do workers get injured. Some die due to the malfunction of the elevations or the gears they were using. This is the risk for construction workers, painters, installers, window washers, firefighters, and even live performance workers. Working with heights is a dangerous job and accidents can happen with just as simple as Fall arrest imagea little detail overlooked.

But no matter what we do, working with heights is a part of their job and eliminating it wouldn’t be a practical move. The best thing that employers can do to minimize the risk and prevent accidents from happening is by following these steps:

1. Conduct a Risk Assessment

During a risk assessment, identify the hazards related to the work and plan ways on how to address them. Also, include the right equipment and take the necessary safety measures and precautions to ensure the safety of workers and the passers-by. Equipment includes fall arrest systems, lanyards, guardrails, and safety net among others. Make sure that you supervise your workers at all times once they are on the field.

2. Make a Fall Protection Plan

Most jurisdictions require companies to provide a fall protection plan. So before anything, check whether the legislation in your jurisdiction is applicable or not. In the plan, it should include the fall hazards and fall protection systems that you have in each area as well as the procedures for the usage, maintenance, inspection, and fitting of the fall protection equipment. Moreover, it should include the procedures of rescue when a worker falls and must ensure that a personal fall protection system or safety net is used once this happens. Furthermore, make sure that the plan is site-specific and well-written.

3. Conduct Training

arrest-system-imageAll employees who will work with heights must undergo special training ( in Practical fall prevention and Fall arrest techniques. The employer must ensure that the workers know how to properly select, wear, inspect, and maintain the gear they will be using at work. The training should also cover the necessary actions the workers should do in the event of accidents. After all, it is the employer who holds the responsibility of holding proper training and ensures that proper supervision is done on his employees.

4. Have the Necessary Fall Protection Gears

There are several types of equipment equipment that have their own specific usage. And the company must have all the necessary items to protect the workers from accidents at optimum. One important gear is the fall arrest systems or the full body harness and safety nets. They are used to stop workers midway from falling to the pavement and hitting the ground below. These full body harnesses are attached to the individual with secured lanyards but it must fit properly on each worker for ensured protection. That said, the lanyard is another essential gear. It is as important as the harness in which anchor points must be carefully planned. To name a few more gears and equipment crucial for the work is the safety netting, guardrails, and fall restraint systems.


Our Marketing Guide for Modern Entrepreneurs

Marketing is the process by which a company or entrepreneur communicates the value of their service or product to customers with the aim of selling the service or product to them. This function plays a very critical role in attracting customers. Basically, this function acts as a link between material requirements of the society and response patterns of its economy.

Through communication, exchange processes and relationships that are built through this function, wants and needs of the society are satisfied. This business function can also be viewed as a set of processes by which value of services and products is created, communicated and delivered to customers while managing relationships in beneficial ways.

Although marketing has been around for many years, innovation and technological advancement have made it take a different trend. As such, for you to succeed in this function you have to take a professional approach. You need to start by knowing your product well and potential customers. This entails knowing the market segment that you intend to sell your product to. When you know your customers you will be able to come up with messages that will compel them to purchase your product or service. Therefore, before you start selling your products to potential customers know their demographics, behaviors, wants and needs.

You also need to know your market environment. When you know your customers and market environment you will be able to identify marketing opportunities that competitors may not be aware of. When you are keen in noticing changes in the market you will be able to even know changes that might change behaviors of the consumers and make appropriate changes in your marketing plan. Therefore, scan the market environment on regular basis and make appropriate changes depending on the changes that you observe.

Once you know the market environment and your customers, you need to come up with an effective plan. This entails coming up with marketing strategies, techniques and tactics that you will use to communicate your promotional messages to customers. You need to choose the right traditional and modern communication channels to use in your campaign. Your plan should present the service or product as a solution that customers have been waiting for. Make the product appear to be tailor-made for your customers. Many people make a mistake of designing their products and presenting them the way they want instead of designing and presenting it as a product that consumers want. Therefore, be careful when creating your plan so that you can present your product to the customers in the best way possible.

Your marketing message should be clear, smooth and efficient. Many customers will not spend much of their time trying to understand features and qualities of your product. As such, it is your responsibility to make features and strengths of your product clear. Your promotional messages should be clear, concise and precise. Convince your potential customers to buy your product without being repetitive or beating around the bush. Therefore, design a message that customers will read, comprehend and be compelled to take the desired action which is to order or come for your product or service.

Basically, this function plays a very significant role in determining the success of a business. As a marketing manager of your company, it is your responsibility to ensure that products and services are presented to potential customers in a professional and compelling manner.